발간년도 : [2015]
| 논문정보 |
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| 논문명(한글) |
[Vol.10, No.2] Factors Analysis to Intended Use of the Data Broadcasting Users: on the Basis of College Student |
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| 논문투고자 |
Jae-Hyeon An, Se-Yul Lee |
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| 논문내용 |
In order that data broadcast gets the attention, first the contents has to be various. The Contents of the good quality is clear to induce the more users. Because of inducing the more users and raising the royalty of the users, the contents will be of service to the broadcasting corporation image enhancement. Because it is possible to induce multiple users. It is also helpful to increase the loyalty of users. For a successful fixation of the data broadcast service for the quality of content, a variety of content, personalized offers tailored information and community need. Above statements could be summarized that ease of use, visual, content are important factors which have influence on the Data Broadcasting Use. The contents factor was particularly importantly functions. Also this research discovered that ease of use, visual, contents are important factors which have influence on the Data Broadcasting revisit. Contents fidelity and ease of use factor was found to affect both the intention and willingness to revisit the use of the user. Because this study surveyed college students, it is difficult for being generalized the results of the research. It is the plan to be investigated of the 20~30 years olds users in the following study. |
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