발간년도 : [2019]
| 논문정보 |
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| 논문명(한글) |
[Vol.14, No.5] A Study on the Enterprise's Big Data Utilization |
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| 논문투고자 |
Kwang-Hyun KIM, Yu-Jung KIM |
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| 논문내용 |
This paper describes the new elements of big data that have emerged in the modern era and then states the importance of big data through utilization and examples. With customers' needs and value diversified and rapidly changing, companies are increasingly required to analyze information and data needed by businesses through real-time vast amounts of data generated by them and use it throughout their business operations, and with the development of IT technology and the 4th industrial revolution, the era of big data has begun in which companies acquire and analyze information and obtain information needed by companies at a cost that is easier and less than before. In the modern society, companies have transformed into an era where they cannot survive without the existence of data, and each company continues its efforts to develop through big data, gaining customers' attention and increasing loyal customers through its own programs and marketing strategies to meet each discipline. For example, Amazon's Anticipate sipping, Amazon's Web service, the Mystique System of the Ritz-Carlton Hotel, and Wal-Mart Lab, which highlights how and the importance of using big data worldwide, should be studied to present the corporate strategies and directions that Korean companies with weaknesses should perform in the use of big data, and make efforts to enhance competitiveness of each company and survive in corporate competition through cooperation with the government. |
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