발간년도 : [2016]
| 논문정보 |
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| 논문명(한글) |
[Vol.11, No.5] A Study on Platform Types and Major Strategies in Accordance with the Form and Function - Focused on Google and KOREAPOST |
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| 논문투고자 |
Nae-Eul Cho |
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| 논문내용 |
Revolution of device in the 21st century is the production of smart-phone. Apple produced new business model like Platform Business by using the smart-phone. This study reclassified the Platform Business types which corresponded to the mobile age. The classification of Platform types was carried out by a lot of scholars in the meantime. However, as the smart-phone was settled down as popular device for people all around the world, it required the classification in tune with the times as new business models were consistently produced and evolved. In this study, four types of Platform were classified based on the Open and Closed by the Platform form, and Shared and Subordinated by the function. Furthermore, this study classified them as open Extended Platform with the shared function, open One-Way Platform with the subordinated function, closed Matching Platform with the shared function, and closed Subordinated Platform with the subordinated function. In this way, this study is to suggest a major strategy to promote the each Platform Business Type. Extended Platform, it is important strategy to share and lower the barrier to entry. One-way Platform, it is important strategy to differentiation and open the platform. Matching Platform, it is important strategy to differentiation and specialization. Subordinated Platform, it is important strategy to raise the barrier to entry and sub ordination. |
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