발간년도 : [2020]
| 논문정보 |
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| 논문명(한글) |
[Vol.15, No.5] Measures to Increase Export of Small and Medium Businesses to the EU Market Using the Korean Wave and FTA Special Regulations |
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| 논문투고자 |
Gwan-Hee Lee, Kwang-Hyun Kim |
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| 논문내용 |
Korea's total exports to small and medium-sized enterprises account for about 70 percent of the FTA's exports to other countries, but most of them are made in Asia, and the proportion to Europe is relatively small. Meanwhile, The prosperity of the cultural contents industry due to the popularity of the Korean Wave has the economic ripple effect of increasing Korea's exports of consumer goods. This means that consumption of the same cultural products increases the cultural proximity between the regions, thereby promoting trade by increasing preference for consumer goods that involve tastes in the selection. Through this, it is expected that Korea's small and medium-sized enterprises will be able to increase their relatively low exports to Europe. As interest in K-pop and Korean broadcasting is growing in Europe, consumer goods such as cosmetics and food are likely to become promising export items to Europe. To take advantage of these opportunities effectively, efforts will be needed to link related products with the Korean Wave content in each field. In this paper, I suggest ways to increase marketing effects and even utilize 'FTA' special regulations for European market by organizing promising items due to the Korean Wave as a set. |
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