발간년도 : [2022]
| 논문정보 |
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| 논문명(한글) |
[Vol.17, No.5] A Research on the Continuous Growth of Coupang |
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| 논문투고자 |
Kwang-Hyun Kim, Tae-In Lee |
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| 논문내용 |
This paper deals with measures for sustainable growth of Coupang, a famous e-commerce company in Korea. Coupang is a company that has grown rapidly since its establishment and is very well known to consumers using e-commerce in Korea. However, studies have found that these successful and successful companies also have problems. The biggest reason consumers use Coupang is because of the rocket delivery service that enables next-day delivery, but while this rocket delivery service is Coupang's strength, it also causes problems. (Worker problem, large-scale deficit, etc.) Until now, Coupang has focused only on increasing the size of the company through huge investment without paying attention to these issues in order to secure a share in the domestic e-commerce market. However, it was discovered that it would be impossible for Coupang to continue to grow without solving the problem. Therefore, in this paper, we analyze the strengths and weaknesses of Coupang in order to understand this and prepare a plan for continuous growth of Coupang, and compare it with Amazon, which is a benchmarking company and a successful business model, and the logistics infrastructure built by Coupang's huge investment. We will examine whether it is possible to supplement the problematic weaknesses while preserving strengths such as and rocket delivery service. In addition, conclusions are drawn from this process. |
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