발간년도 : [2022]
| 논문정보 |
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| 논문명(한글) |
[Vol.17, No.4] A Study on the Uncanny Valley Phenomenon of Virtual Human Influencer |
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| 논문투고자 |
Hyung-Suk Kim |
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| 논문내용 |
This study is to identify the uncanny valley phenomenon for virtual human influencer. To this end, this study measured human-likeness, affinity, and psychological uncomfortableness of 243 college students, who are representative samples of the MZ generation, perceived by virtual human influencer, which has recently become a hot topic in various media and business areas. As a result of the analysis of this study, First, it was found that the human-likeness perceived by virtual human influencers was relatively high. Second, it was found that the affinity toward virtual human influencer was also positive. Third, it was found that the psychological uncomfortableness toward virtual human influencer was neutral. Fourth, as a result of examining the presence or absence of the ‘uncanny valley’ phenomenon between human-likeness and affinity perceived from the virtual human influencer, unlike the graphs suggested in previous studies, it was found that a graph in the form of a W shape with upward of the right-wing. Fifth, as a result of examining the factors influencing the affinity toward virtual human influencer, it was found that the level of appearance similarity with humans did not significantly affect the actual affinity toward virtual human influencer. On the other hand, it was found that computer graphics' completeness, the realism of virtual human influencer and the recognition of similarities to behaviors such as voice, speech, and behavior have a significant effect on affinity toward virtual human influencer. |
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