발간년도 : [2022]
| 논문정보 |
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| 논문명(한글) |
[Vol.17, No.6] The Status and Role of Overseas Broadcasting : Focusing on the Programming of KBS Radio's ‘Hanminjokbangsong’ and the Survey of Experts |
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| 논문투고자 |
Jae-Hyeon An |
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| 논문내용 |
Overseas broadcasting plays a role in promoting and promoting the country's foreign policy to foreign countries, especially political propaganda broadcasting for the purpose of political and social change in the target country. ‘KBS Hanminjokbangsong’ is Korea's only external propaganda broadcast for North Korean compatriots, China, and overseas Koreans in the former Soviet Union (part of Russia) since 1948. The Korean Broadcasting System aims to restore national homogeneity, create a foundation for peaceful unification, and establish a stable society after unification. Hanminjokbangsong is part of efforts to solve the division situation and promote national unification or harmony, especially a method or process to achieve national tasks through broadcasting. Therefore, Hanminjokbangsong is differentiated from other overseas broadcasting media for general national publicity, and its role and function are special. However, in line with the situation around the Korean Peninsula and political changes at home and abroad, Hanminjokbangsong was also required to change. After the 2000 inter-Korean summit, external propaganda broadcasts maximized the results of the inter-Korean summit, aimed at unifying the Korean community in preparation for the era of unification, and emphasized the role of restoring mutual understanding and homogeneity between the two Koreas. This study organized programs and conducted a survey of expert groups to redefine the status and role of Korean broadcasting and present future development directions. In order for Hanminjokbangsong to overcome the limitations of broadcasting to North Korea and expand its role as a publicity(or PR) broadcasting to promote Korean culture and society to the outside world, various programs should be produced in consideration of demographic and sociological variables such as age and occupation. |
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